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UGA Study: Transit System Holds Key to Regional Growth

A recent study released by the Carl Vinson Institute of Government at the University Georgia shows that MARTA ridership among those dependent on transit is up threefold over the past five years.  Even more noteworthy is the number of "choice" riders who have cars but elect to ride transit to work.  The study indicates nearly 150,000 workers in the Atlanta area are riding MARTA on their commute trips.  Stacked end to end, their personal vehicles would stretch around Interstate 285 more than six times.  

Catalyst for Less Traffic + More Jobs
For the metro Atlanta region, expanded transit access is viewed by many as a key component to reducing commuter traffic and spurring economic development.  The study points out that many of the region's fastest-growing industries employ workers who rely on MARTA.  

Employers Use Transit to Sell Their Workplaces
Employers in the Perimeter, Emory, Buckhead, Midtown and Downtown districts leverage their close proximity to transit as a means of attracting new talent.  The Federal Reserve Bank of Atlanta and Agnes Scott College, two of the organizations that won PACE Awards earlier in November for their commute options programs, count many "choice" MARTA riders among their employees, who are motivated to save money on commute costs and to avoid parking crunches.

Choice Commuters Save Thousands Annually

The average metro Atlanta commuter spends upwards of $5,000 a year just to drive to and from work. Where they're available and convenient, transit options can help commuters save money on gas and car expenses.  See what you could save by taking the new Georgia Commute Options Commute Calculator for a spin.


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