Race to the Finish: Join Almost 2,000 Metro Atlantans Before Biketober Ends

Georgia Commute Options invites the region’s growing numbers of cycling enthusiasts – and newbies – to pedal their way to prizes and more. 

ATLANTA, October 23, 2017– The race is on to see which Biketober team is going to win the fifth annual Atlanta Bike Challenge– but there is still time for residents to join the Biketober challenge and qualify for a chance to win some exciting prizes. 

So far, 290 teams, comprised of 1,800 residents have taken to the roads on two wheels instead of four during Biketober, a fun and free cycling competition hosted by Georgia Commute Options. The month-long event ends October 31, giving cycling enthusiasts – and newbies – just over one more week to earn a spot at the top, just by registering at ATLBikeChallenge.com. 

“Biketober gives commuters to experience the benefits that bike commuting – and other clean commute modes – can provide,” said Rosalind Tucker, Atlanta Bike Challenge Lead at the Atlanta Regional Commission. “In addition to reducing traffic congestion, clean commuters including cyclists save money, save time, and even improve their health.” 

“In fact, after completing the 2016 challenge, 44 percent of participants said they intended to ride their bikes more than they did during the previous 12 months,” continued Tucker. 

The Atlanta Bike Challenge is designed for both new and experienced cyclists. Whether participants are regular riders or new to bike riding, the points system will ensure a fair and exciting competition. 

Bike riders across metro Atlanta are invited to create teams of up to eight people, including friends, family or colleagues. Participants will log their rides at ATLBikeChallenge.com to earn points for the chance to win fantastic prizes. Teams earn points for every mile logged, every day ridden, and for every person the team encouraged to sign up. The Atlanta Bike Challenge is open to anyone living in the 19-county metro Atlanta region. 

Pools fill up chronologically, meaning new teams will be placed into a pool with other recently created teams. After the third week of Biketober, the top team with the highest amount of points from each pool will compete in a special bonus “Final Sprint,” where teams will face all other pool winners in an exciting playoff to determine the top Biketober team in the entire region. At the end of the day on Tuesday, October 24th, the teams who are leading their respective pools will be placed on a separate 

final sprint leaderboard. Their points will be reset to zero and they’ll compete against the other pool winners for that final week. 

Riding a bike for just 10 minutes a day qualifies participants to win weekly prizes. In addition to the weekly prizes, riders will also have a chance to win: 

  • • A pair of round-trip Southwest Airline tickets 
  • • Tickets to an Atlanta Hawks game 
  • • One free week of Good Measure Meals, including free nutrition/dietician counseling 
  • • A new bike 
  • • Trip to Italy or San Francisco (Participants are automatically entered into a nationwide program drawing for trip of choice) 

The Atlanta Bike Challenge has seen thousands of metro Atlantans take to the roads with pedal power. In 2016, almost 2,000 participants logged 17,367 trips – totaling more than 118,000 miles. Since 2014, nearly 5,500 riders have participated, logging over one million miles in rides. 

The 2017 Atlanta Bike Challenge is sponsored by Southwest Airlines, the Atlanta Hawks, Good Measure Meals, WABE and the Atlanta Regional Collaborative for Health Improvement. 

For more details on the competition visit ATLBikeChallenge.com. 

About Georgia Commute Options 

Georgia Commute Options, a program managed by the Atlanta Regional Commission and funded through the Georgia Department of Transportation, works with employers, commuters and schools to encourage drivers who ride alone to make the switch to a commute alternative such as riding transit, teleworking, carpooling, vanpooling, walking and/or biking, with the ultimate goal of reducing congestion and the emissions that contribute to smog pollution. 

For more information, visit www.GaCommuteOptions.com and follow Georgia Commute Options on Facebook, Twitter and Instagram.

 Media Contacts: 

Malika Reed Wilkins, (470) 316-8016 

MWilkins@atlantaregional.org 

Taylor Esler, (404) 260-3509 

taylor.esler@cohnwolfe.com