Take the Challenge: 2017 Biketober Kicks-Off October 1 – Register Now!

Metro Atlanta residents compete in Georgia Commute Options’ Annual Atlanta Bike Challenge for a chance to win exciting prizes!

ATLANTA, September 18, 2017 – Commuters across metro Atlanta are invited to take to the roads on two wheels instead of four during Biketober, a fun and free cycling competition hosted by Georgia Commute Options. The fifth Annual Atlanta Bike Challenge runs from October 1 – 31, 2017, with the goal of promoting biking as a healthy and clean commute alternative. Registration is open now at ATLBikeChallenge.com.

The Atlanta Bike Challenge is designed for both new and experienced cyclists. Whether participants are regular riders or new to bike riding, the points system will ensure a fair and exciting competition.

“Our goal is get more metro Atlanta commuters to incorporate cycling into their routines,” said Rosalind Tucker, Atlanta Bike Challenge Lead at the Atlanta Regional Commission. “Since 2014, nearly 5,500 riders have participated in the Atlanta Bike Challenge, logging over one million miles in rides.”

Bike riders across metro Atlanta are invited to create teams of up to eight people, including friends, family or colleagues. Participants will log their rides at ATLBikeChallenge.com to earn points for the chance to win fantastic prizes. Teams earn points for every mile logged, every day ridden, and for every person the team encouraged to sign up. The Atlanta Bike Challenge is open to anyone living in the 19-county metro Atlanta region.

Pools fill up chronologically, meaning new teams will be placed into a pool with other recently created teams. After the third week of Biketober, the top team with the highest amount of points from each pool will compete in a special bonus “Final Sprint,” where teams will face all other pool winners in an exciting playoff to determine the top Biketober team in the entire region.

Riding a bike for just 10 minutes a day qualifies participants to win weekly prizes. In addition to the weekly prizes, riders will also have a chance to win:

  • A pair of round-trip Southwest Airline tickets
  • Tickets to an Atlanta Hawks game
  • One free week of Good Measure Meals, including free nutrition/dietician counseling
  • A new bike
  • Trip to Italy or San Francisco (Participants are automatically entered into a nationwide program drawing for trip of choice)

Now in its fifth year, the Atlanta Bike Challenge has seen thousands of metro Atlantans take to the roads with pedal power. In 2016, almost 2,000 participants logged 17,367 trips – totaling more than 118,000 miles. Forty-four percent of participants said they intended to ride their bikes more than they did in the previous 12 months after completing the challenge.

The 2017 Atlanta Bike Challenge is sponsored by Southwest Airlines, the Atlanta Hawks, Good Measure Meals, WABE and the Atlanta Regional Collaborative for Health Improvement.

For more details on the competition and how to log your rides, visit ATLBikeChallenge.com.

Follow Georgia Commute Options on Facebook, Twitter and Instagram to learn more about the commute options available in metro Atlanta.

About Georgia Commute Options

Georgia Commute Options, a program managed by the Atlanta Regional Commission and funded through the Georgia Department of Transportation, works with employers, commuters and schools to encourage drivers who ride alone to make the switch to a commute alternative such as riding transit, teleworking, carpooling, vanpooling, walking and/or biking, with the ultimate goal of reducing congestion and the emissions that contribute to smog pollution. For more information, visit www.GaCommuteOptions.com.

Media Contacts:

Malika Reed Wilkins, (470) 316-8016

MWilkins@atlantaregional.org

Ashley Peden, (404) 260-3509

Ashley.Peden@cohnwolfe.com